Welcome to the Greenrock Family

Greenrock AI Automations

Greenrock AI Automations helps local businesses run smoother, faster, and more efficiently by turning everyday tasks into automated workflows. Based in Richmond, Virginia, we specialize in building simple, practical AI systems that take over intake, scheduling, estimates, follow-ups, and customer communication — so owners can focus on the work that actually grows their business.

Greenrock was founded by Joel Wright, a sales and operations expert with more than 30 years of combined experience across sales, technology, management, and communication strategy. After decades of streamlining processes, training teams, and improving customer flow, Joel now uses that same expertise to build AI systems tailored to real-world businesses — HVAC, plumbing, electrical, dental, property management, auto repair, and dozens of other service-driven industries.

Our approach is simple:
We don’t replace your systems. We enhance them.
We load your forms, your job types, your workflows, your language — then build custom AI that fits your business perfectly.

Every automation we install is designed to eliminate friction, reduce missed opportunities, and help small and mid-sized companies operate at a level that used to require bigger teams and bigger budgets.

Fast installs. Real results. Zero complexity.
That’s the Greenrock difference.

 

World-class services
Trusted company
Professional work
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